Data-Driven Business is a key element in building the competitive advantage of modern companies.

Using advanced statistical methods, Artificial Intelligence and Machine Learning makes it possible to identify trends with high probability, predict demand for products on offer, optimize marketing activities and increase sales by tailoring the offer to customers’ individual needs just-in-time.

The implementation of the Data-Driven Business concept is multifaceted. It requires the identification of opportunities at the business level, the analysis of available and potentially available data (Data Management), the determination of Business Automation methods and the verification and adjustment of statistical models to specific conditions of each enterprise (Artificial Intelligence).

The idea of Data-Driven Business is based on moving away from manual control towards automatic decision-making performed by an IT system. Intuition and industry experience are replaced by advanced statistical algorithms. Due to the scale of the implemented changes, what is of key importance for the transformation to be successful are strategic decisions made by management boards and operational support provided by top management personnel.